We recently started offering this Google Everything program to get people set up with all that Google has to offer, and I have to say it’s one of my favorite things to do as far as this type of work.
They’re coming out with so much useful stuff lately and it’s all tying together so seamlessly.
Two things I want to touch on real quick, and that’s social and real-time search. They’re somewhat interwoven and connected, so let me see if I can explain this – for my example, I’m using a search for basketball star “LeBron James”.
1) REAL TIME SEARCH
This launched in the past six months.
What real-time search will give you is not just the basics you’d expect like LeBron’s NBA profile page, etc – you also get the latest things that people are saying and posting right now – Google is set to scan the social networks like Twitter to find these results.
You can adjust for the time period, etc. I’ve highlighted the pertinent section, which you can see better if you click the graphic below.
You can try this yourself at Google – it’s a huge development for search and social networks, and quite valuable.
2) SOCIAL SEARCH
Google Social Search literally just went live in the past couple weeks, and it’s a big, big, big deal.
As long as you’re logged into your Google account, these results show up on Page 1, and if you go back to the first graphic, you’ll see there’s also a tab for “Social” in the sidebar above the real-time search results.
What Social Search allows one to do is tie their Google account to their various social networks. Now when I do my LeBron search, I’m also seeing what my personal network (and their network) is saying about him, right there in my normal search results. (Click the pic to see it bigger.)
Call it something like “six degrees of search separation”.
What does all this mean for you or your business? Well, you can be hitting Google Page 1 pretty easily with your links and marketing efforts…if you’re connected to enough people via social networks.
The whole point of social networking is sharing and trusting the opinions of those you know, and the people that know them – this is the way things are heading…and yes, I apologize it’s happening so fast.
This week in the email newsletter I’m going to talk a little about something else new that Google is up to. You know the drill – sign up in the proverbial sidebar, no spam, etc, et al, and some more etc.
