Social Media Business Strategies

Here are some of the typical things we do with our business clients:

Digital Branding
The current movement in online marketing – real online marketing – is to “engage” instead “advertise”. Make people feel like they’re more than just a potential sale. Start an ongoing conversation.

We work with you to filter your current business and online presence through that lens, including further engaging your current customers.

Blogs
Blogs started as nothing more than online journals, but have evolved into a simple to use tool to publish new, interesting, and valuable information on your website.

The content may or may not be related directly to your company, but instead your industry, or something else altogether.

Kodak, for example, runs an excellent blog that publishes pictures sent in by the site’s readership.

Social Networking
This is a way to seek out potential customers, engage them, and very organically share the products and services you offer.

This is also the best way to track what people are saying about you or your company, and the ultimate in 21st century word-of-mouth.

Mobile Applications
Platforms like the iPhone and other smartphones have created an entire new industry in the form of mobile apps.

For example, Pizza Hut has a mobile app that allows you to order directly through a specialized program that runs right on your mobile phone. Each time you order via the app, you get ten percent off, and also earn points toward free meals.

The possibilities here are endless as far as marketing and sales techniques, and the debut of Apple’s iPad is set to shift everything even further.

Email Newsletters
Allow your customers or followers to voluntarily opt-in to receive periodic emails that you send out en masse. These may contain special offers, or information about what your business is up to, or just something to remind them you’re there, and the best part is they’ve asked you to send them these.

Social Media Consulting
If you’re just looking for a simple education in applications of the Social Web, we’re happy to sit down and analyze it for you. Maybe you’re already using them, but you aren’t sure if you’re optimizing them to their greatest potential. Let’s figure it out.

The thrust of everything we do includes educating the client.

It was easy to understand what a TV or newspaper ad did for you. Social networking is a bit more complex, but not beyond comprehension – it’s important to us that you know what we’re doing for you and why, and that you’re actively involved.

Online Promotions and Video Production
Once you’ve established your new online presence and started engaging your customers, there are any number of ways to motivate them to come in and visit, sample new products, and create some excitement.

This is all targeted and measurable, so that we can determine exactly how effective it is.